武陵酒，中国十七大名酒之一。1952年，武陵酒公司在原常德市酒厂崔婆酒酿造的旧酒坊上建成， 1972年武陵酒之父、中国白酒大师鲍沛生先生在师法传统酱香白酒酿造工艺的基础上，自主创新研制出独具风格的“名贵焦香、纯净柔 和、体感轻松、健康优雅“的酱香武陵酒，1988年在全国第五届评酒会上评分超过茅台，荣获中国名酒称号、获得国家质量金奖，从此结 束了湖南省没有“中国名酒”的历史。
Wuling Jiu is one of the seventeen famous liquors in China. In 1952, Wuling Jiu Company was built on the old winery brewed by Cui Po Liquor, the former Changde winery. In 1972, Mr. Bao Peisheng, the father of Wuling Jiu and Chinese liquor master, independently innovated and developed a unique style sauce-flavored Wuling Jiu with "precious burnt aroma, pure and soft taste, relaxed feeling, healthy and elegant" on the basis of learning the traditional Maotai-flavor liquor brewing process. In 1988, it scored more than Maotai at the fifth National Wine Appraisal Conference, won the title of Chinese famous liquor, and the National Quality Gold Award. Since then, it ended the history of no "Chinese famous liquor" in Hunan Province.
Hunan Wuling Jiu Co., Ltd. is located in the beautiful Deshan of Changde. There are more than 1,000 employees, including more than 70 professional and technical personnel such as national-level sommeliers, provincial-level sommeliers, and senior winemakers. After more than half a century of development, it has become a large-scale wine production enterprise integrating product serialization, packaging serialization and production standardization. The main products are Maotai-flavor Wuling Jiu—Marshal Wuling, General Wuling, Lieutenant General Wuling, Major General Wuling, King Wuling series, Amber series, etc.
In May 2020, the construction of the "Wuling Jiu Brewing Technical Transformation Base" covering an area of 500 acres was officially launched. In September 2021, the first phase of the new Wuling Jiu factory was successfully completed and put into operation. After the overall completion, the winemaking will exceed 6,600 tons, and the wine storage capacity will be 45,000 tons. The overall project adopts advanced as well as humanized design theory, the concepts of designing into industrial production, experience marketing and landscape design, and gradually builds into a comprehensive ecological system integrating wine production, industrial display, technology research and development, eco-tourism, cultural exposition and other functions. It has become a nationally famous Maotai-flavor liquor base. We have brand confidence, cultural confidence, and path confidence. In the future, we will carry the banner of the revitalization of Hunan wine and make Wuling Jiu to become a first-class high-end liquor brand in China.
Open-air liquor storage tank area
The 2,350-ton Wuling Jiu open-air storage tank area consists of 16 100-ton liquor tanks of different sizes.
The brewed new liquor is stored in these large tanks in the open air. The open-air liquor storage tank is not only used to store the original liquor, but also has an important function, that is, after the new liquor is produced for one year, it is combined here in order to reduce the difference between different rounds and different grades of liquor.
To brew good sauce liquor, a good cellar is very important. The older the cellar, the more mellow the liquor will be. The Wuling Jiu cellar is 4 meters long, 2 meters wide, and 3 meters deep. The wall material is local red sandstone. The specific favor of liquor is closely related to the pure distiller’s yeast, mineral water, high-quality rice and exquisite winemaking craft. Wuling Jiu adopts the "12987" process, and its essence is "four high and three long".
Underground liquor cellar
The constant temperature and humidity of the underground liquor cellar keeps the original liquor in a constant state. The liquor molecules are closely associated, and the taste is more velvety. Meanwhile, the jar is clothed with numerous micropores, which contribute to the original liquor breathing and then developing more flavor substances. All of that make Wuling Jiu taste more elegant and charming.
Wuling Jiu Culture Museum
The museum has a total area of 390 square meters.
The design concept of the museum is new Chinese style, which is a combination of tradition and modernity, so as to better display the history and winemaking culture of Wuling Jiu for you. It is divided into the "Times Cave" hall for tasting; the "Mountain High Water Long" hall and the "Heaven and Earth Brewing" hall which introduce the brewing process of Wuling Jiu; "Craftsman Ingenuity " and "Passage of Time" halls, which represent the brewing concept of Wuling Jiu; "Legend of Sauce Fragrance" hall , which witnesses the honor of Wuling Jiu brand, etc.